Exploring new opportunities for AR/VR for financial literacy & financial decision making - ON-138

Preferred Disciplines: Engineering, Computer Human Interaction, Human Factors (Masters or PhD)
Company: TD Bank Group
Project Length:  4-6 months if 2 interns, 8-12 months if 1 intern (2 units)
Desired start date: As soon as possible
Location: Toronto, ON 
No. of Positions: 1-2
Preferences: None

About the Company: 

TD Bank is one of the largest financial institutions in Canada and our Design Research team is comprised of Masters and Doctoral graduates from areas such as Human Factors, Psychology, Anthropology, Engineering, and more.  Our research is focused on user experience of the physical and digital aspects of the bank. However, we also have a mandate to conduct foundational research practices that inform Experience Strategy now and in the future. 

Project Description:

The world predicted years ago by the great minds at Xerox Parc, is continuing to take shape. Reliable, consumer-grade, and user friendly virtual and augmented reality systems are ubiquitous, providing new forms of interaction and immersion. Humans are blurring the lines between digital and physical in ways previously unseen.  We wish to explore these new technologies and their potential for helping users understand their finances better and make better financial decisions. We want to know where AR/VR fit in the world of banking.

This research will be conducted in two parts: Part 1 will focus on understanding the current state of the art in AR/VR with regard to finances and Part 2 will focus on validating design and experience principles for AR/VR applications in finance and explore initial prototypes for their feasibility. The academic intern may interact with a design team for help design of the prototype to enhance fidelity.

Research Objectives:

  • Understanding the space, and the current work, capabilities of these systems
  • Validation of design and experience principles for AR/VR and explore initial prototypes for their feasibility

Methodology:

Will be decided with the help of the intern and the academic supervisor:

  • Part 1: Observation, literature review, interviews (collecting understanding of the space)
  • Part 2: Development and prototyping of design solution (plus evaluation)

Expertise and Skills Needed:

    • Human Factors or HCI backgrounds are useful here
    • Capability to code and create in AR/VR is necessary – or to prototype a solution
    • May require some experience with mental models or cognitive sciences

    For more info or to apply to this applied research position, please

    1. Check your eligibility and find more information about open projects.

    2. Complete this webform. You will be asked to upload your CV. Remember to indicate the title of the project(s) you are interested in and obtain your professor’s approval to proceed!

    3. Interested students need to get the approval from their supervisor and send their CV along with a link to their supervisor’s university webpage by applying through the webform or directly to Jillian Hatnean at jhatnean(at)mitacs.ca.

    Program: