Understanding Jewelry Consumers’ Response to CSR Advertising Messages

The research project will look at the appeals, elements, and themes present in luxury goods advertising and determine how luxury brands can integrate pro-social and empowerment messages into its advertising targeted toward women. This will be examined in the context of jewelry advertising as the partner organization for this project, Hillberg & Berk, is a Canadian jewelry company with the goal to create a purpose-driven international brand to empower women through design.

Customer Lifetime Value Prediction Engine: Neighborhood Link Inference and Conversion Prediction

Canada’s financial services industry faces significant challenges to remain internationally competitive in the rapidly evolving web and big data environments. Scotiabank and its global competitors have as a key priority effective use of a large and growing amount of data to optimize the design and pricing of product offerings, to communicate effectively with clients, and to mitigate risk.

Improving the calculation of reserved deck space

The partner uses a simple formula to estimate the percent of deck space committed on upcoming sailings. The goal of this project is to determine whether the accuracy of this calculation can be improved. The objectives of this project include understanding the data used in the “% full” calculation, conducting a literature review to determine how other ferry operators perform similar calculations, and performing a root cause analysis to understand cancellation behavior. Through this project, the partner organization expects to gain insights into how vessel deck space is utilized.

Economic complexity, value chain network and Québec’s global competitiveness

The purpose of this project is to position Quebec in the global production network and to compute Quebec’s Product Complexity Index (PCI) and Economic Complexity Index (ECI) using Hidalgo and Hausmann (2009) methodology. Based on the rankings of PCI and ECI, we can have a clear understanding of the economic structure of different countries and their hierarchical position in the global production and trade network. Hidalgo and Hausmann (2009) argue that economic growth is related to the intensity and diversity of business activities taking place in geographically bounded regions.

Building Resilience into Canadian Housing

Resilience is toughness, or the ability to function and bounce back after a traumatic event. In this Mitacs research project, the focus is on housing, and resilience results from features that protect Canadian lives and property from natural disasters. One of the ways that governments ensure the safety of Canadians is through The Canada Model Building Code. The insurance industry is also committed to protecting lives and property by contributing advice about resilience in Building Code Review Committees.

A Framework for Assessing Regulations and Initiatives with Goals and Watson Analytics

Regulations are introduced to ensure the well-being, safety, and other societal needs of citizens and organizations. Yet, regulators often have difficulties assessing the performance of their regulations, and whether regulatory initiatives actually improve compliance. This project’s main objective is to investigate the suitability of a framework combining a standardized goal modeling notation with an existing cloud-based analytics and visualization tool (IBM Watson Analytics) for assessing compliance to regulations as well as the efficiency and effectiveness of regulatory initiatives.

The importance and multi-dimensional approach of marketing strategy in the data security industry

As a customer you expect your personal and sensitive data to be kept safe in the company’s storage and to be handled confidentially. But that is exactly among others one of the biggest challenge for businesses nowadays. Therefore, they need the best partner in IT and data protection by their side. Data security and protection solutions are offered by several software companies to address the issue. But how can businesses find the best suitable solution? That is when marketing strategy of the software companies comes into play.

The Impact of Knowledge Transfer in International Business on Early Childhood Education

This research focuses on three substantive areas (1) curriculum and instruction in early childhood education, (2) international relationships and partnerships in international business and (3) business management in knowledge transfers related to the challenges and possibilities of how early childhood education engages the various national settings in the global context. This study will identify the tensions between the goals of Canadian and Chinese partners. These tensions will be explored using a specific Canadian curriculum applied to a Chinese kindergarten.

Study clay deposits within the Northern Rockies Regional Municipality (Fort Nelson area) for industrial applications

The town of Fort Nelson has been hugely impacted economically with the drop in oil prices and cancellation of west-coast LNG export. Local companies and entrepreneurs are looking for other natural resources in an attempt to save the region’s economy. Mindbody Networks Inc. has access to a variety of natural clay deposits distributed within the area that hold huge economic potential. In this research project, the suitability of this clay deposit for different industrial applications will be evaluated.

An Agile monitoring tool integrating risk, safety, and digital data infrastructure management - Year two

An innovative tool is proposed to integrate agile risk, alert, team, safety, and digital data infrastructure management into a Micro Engineering Tech Inc. (METI) current structural health monitoring system (SHM), mobile mapping system (MMS), and building information modeling (BIM) that will be called Agile Monitoring Tool. Agile Monitoring Tool includes a comprehensive project management software (CPMS) package that consists of three systems as follows. First is an SHM; the structure health monitoring development was originally part of a past successful R&D project. Second is a MMS.

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