“Consumers and companies alike are looking for safe and natural ways to keep their products fresher for longer,” says Natasha, CEO of Chinova Bioworks. “But labels full of unpronounceable, artificial ingredients can turn consumers off. It was important to me to create an alternative to the chemical preservatives normally found in food and beverage products.”

While conceptualizing the product, Natasha was searching for someone to take it to the next level — and she knew that Mitacs was available to help fledgling companies like hers.