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Communicating science

At a glance
Where

Vancouver and Calgary

What

Dynamic geoscience visualization tools for learning, training, evaluation and assessment

What sets them apart

Web-based technology and easy user interface breaks down barriers between colleagues and encourages collaboration 

Link to Mitacs

Founder was Accelerate intern in 2013 

When Rowan Cockett was completing a Bachelor of Science in applied and environmental geology at the University of Calgary in 2010, he noticed that his fellow students were struggling to deal with the immense amounts of geological data they were asked to interpret.

“I just knew that there was a better way,” he said. “There had to be a way to engage students using technology.”

Rowan created simulation and visualization tools and shared them with faculty at the university. Suitably impressed, several professors incorporated the new technology into the geology curriculum. Not one to be satisfied with the status quo, Rowan revamped the tools after graduation and put them online. His tools are now used at universities worldwide to help educate and engage budding geologists.

Stepping into industry

In June of 2013, Rowan began a Mitacs Accelerate internship with Computational Geosciences Inc (CGI) during his master’s program in geophysics at UBC. He was tasked with the development of geophysical data visualization software to be used in real time by field engineers collecting electromagnetic data.

My Mitacs internship introduced me to working on a software team; plus, I gained valuable skills in presenting my work to clients, incorporating feedback, and providing development timelines,” Rowan explains.

“Perhaps most importantly, it introduced me to the world of start-up companies.”

With the encouragement of his supervisors at CGI, Rowan co-founded 3point Science in partnership with University of Calgary geoscience professor Adam Pidlisecky and Dr. Tara Moran from Stanford University’s Stanford Woods Institute for the Environment

Finding their niche

At the beginning, Rowan and his co-founders focused 3point on creating tools for colleges and universities as the team had a rosy impression of data-rich industries such as oil and gas and mining. “We assumed that they had the tools that they needed to communicate complex data,” he explains.

But after researching the issue, they realized that existing tools are often clunky and required a technician to run the software, essentially creating a barrier between colleagues and discouraging collaboration.

“Because of these challenges, geoscientists often opt to use static images in PowerPoint, which don’t communicate the 3D nature of the data,” Rowan says. 

The team at 3point knew they could make things better.

Gaining traction

Currently the company is creating dynamic geoscience visualization tools to enable users to see the earth through one-, two- and three-dimensional measurements. “Our goal is to make the abstract tangible by engaging users,” explains Rowan. “We use human-centred design in all of our tools.”

As they continue to perfect their software, Rowan and his co-founders are conducting geoscience modelling for the oil and gas and mining sectors while collaborating with several universities, including the University of Calgary and the University of British Columbia.

When asked what keeps him going, Rowan says it’s his passion in the belief that what 3point is doing will improve communication of difficult scientific concepts. “Starting a company is hard! It certainly helps if you know what you are reaching towards is important and needs to exist in the world.” 


Mitacs would like to thank the Government of Canada, the Atlantic Canada Opportunities Agency, along with Alberta Innovates Technology Futures, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, Research & Development Corporation of Newfoundland & Labrador, the Government of Nova Scotia, Innovation PEI, the Government of Quebec, and the Government of Saskatchewan for their support of the Accelerate program.