Laurie engaged in a deep dive for Treefrog’s clients: Who are the people behind social media? What are their individual pinch points? How are end users reflected in social media posts? How could an in-depth examination of the people behind a company drive that company’s social media strategy?
Health promotion is particularly important in mines, as their employees (primarily men) are less likely to get regular physical exams, seek health care, or proactively address mental health issues of excessive stress or depression, due to various social and demographic factors.
Although Daniel’s expertise as an industrial designer could inform some components, the team needed Anne-Laure’s research background to apply engineering principles to illuminate why certain feet worked best with certain skates.
At the start of their collaboration, Professor Cort’s team set out to use game-like software to create simulations that mimic a worker’s motions during the installation of parts on the assembly line. The Ford ergonomics team could then use these simulations to evaluate which motions may pose increased risk to cause injuries.
In the early 1980s, the Canadian health care system was shaken by the tainted blood scandal. The problem saw thousands of Canadians infected with HIV and hepatitis C after receiving contaminated blood transfusions. From there, new protocols for screening and handling blood products were enacted to prevent the spread of these diseases through blood donation programs.
As the province with the highest crime rate in Canada, Saskatchewan has also been increasingly successful at reducing the rate and severity of crimes since 2003. Innovative approaches to policing and crime reduction have helped to tackle one of the most pressing social issues in the province.
There is no doubt that clean technologies will one day fuel every car on the road. This vision has prompted international car manufacturers to invest heavily into cleaner vehicle alternatives such as electric power cars.
“When we do a study like this, it lets us answer the question of how our rivers and forests are doing, it lets us know what our company’s water footprint looks like, and it gives us opportunities to be a good corporate citizen."