Laurie engaged in a deep dive for Treefrog’s clients: Who are the people behind social media? What are their individual pinch points? How are end users reflected in social media posts? How could an in-depth examination of the people behind a company drive that company’s social media strategy?
Health promotion is particularly important in mines, as their employees (primarily men) are less likely to get regular physical exams, seek health care, or proactively address mental health issues of excessive stress or depression, due to various social and demographic factors.
Fredericton-based technology company Eigen Innovations was in need of a researcher to help solve a data challenge to improve their software that uses thermal cameras to capture video and sensor data for industrial manufacturing.
Although Daniel’s expertise as an industrial designer could inform some components, the team needed Anne-Laure’s research background to apply engineering principles to illuminate why certain feet worked best with certain skates.
Working under the academic supervision of UBC professor Barbara Weber, Mahboubeh’s research is exploring how a philosophical inquiry approach to drug education could promote health and reduce harm associated with substance use.
When InteliRain CEO Cam Cote realised that wind was thwarting the efficiency of his sprinklers, he turned to a University of Alberta mathematician to develop an innovative solution through a Mitacs internship.
Hospital emergency rooms face many challenges including overcrowding due, in part, to repeat visitors. Some are patients with mental health issues or addictions who return because they don’t know where else to go during a crisis. But ERs aren’t always the best places for them.
“I don’t think I realized I was an entrepreneur at first,” says Jeremy Koenig, founder of Halifax-based genomics start-up, Athletigen. “But then as I got more experience, I started to realize how my background in research could be an asset to me in founding a company — so I did just that.”