Canadian small and medium enterprises (SMEs) are driving innovation across every industry, but having a groundbreaking new technology or product is only half the battle — taking it to market and connecting with buyers are essential for growth and success. And your market should be top of mind from the research and development (R&D) phase onwards.
What does your customer want or need? Where does your product or service fit into the Canadian and global marketplaces? And how will you get it there? SMEs need to be nimble and well equipped enough to tackle these challenges, but many lack the resources, know-how and experience to take innovation from concept to commerce.
38 percent of SME leaders say that insufficient knowledge of the market and their competition is impeding their company’s growth.