The Edmonton Journal: 'Men’s workwear is not appealing': Local start-up develops workwear for women in trades

An Edmonton entrepreneur is developing fire-resistant, stretchy fabric and workwear for women with the help of University of Alberta researchers, to launch in spring 2020.

After working as a heavy equipment operator and first responder, Jess Black was inspired to create a baseline layer of women’s clothing that can be comfortably and safely worn under protective gear.

“For a woman, men’s workwear is not appealing,” said Black. “I find it disappointing because it does not fit properly, there are limited options, and it doesn’t offer a sense of individuality.”

Her target audience is the growing number of women working in the trades across Canada, including the 68,800 working in industrial, electrical, construction, maintenance and equipment operation trades, according to Statistics Canada’s latest Labour Force Survey.





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