The Edmonton Journal: 'Men’s workwear is not appealing': Local start-up develops workwear for women in trades
After working as a heavy equipment operator and first responder, Jess Black was inspired to create a baseline layer of women’s clothing that can be comfortably and safely worn under protective gear.
“For a woman, men’s workwear is not appealing,” said Black. “I find it disappointing because it does not fit properly, there are limited options, and it doesn’t offer a sense of individuality.”
Her target audience is the growing number of women working in the trades across Canada, including the 68,800 working in industrial, electrical, construction, maintenance and equipment operation trades, according to Statistics Canada’s latest Labour Force Survey.