National Post: U of S researcher pioneers solution for 'trying on' online purchases

11/23/2021
By Bryn Levy

University of Saskatchewan's proffessor, Raymond Spiteri acilitate more than 16 plus research collaborations with industries. One of which resulted in the development of a game-changing virtual shopping avatar that accurately mirrors different body types and uses heat maps to help online shoppers visualize how clothes will fit.

According to a Mitacs media release, between 30 and 40 per cent of all clothing bought online is returned, mainly due to sizing. He aimed to put a dent in the massive number of online clothing purchases returned each year through his work, called "comfort map." 

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Media contact

Adam Austen
Manager, Communications
514-705-8355 | aausten@mitacs.ca
Mitacs
Jacqueline Mason
Director, Communications
514-247-0542 | jmason@mitacs.ca

Mitacs