Behavioural finance profiling for advisors and clients - ON-181

Preferred Disciplines: Behavioural Economics, Finance (Masters or PhD)
Company: Betterworth
Project Length: 8-12 months (2 units)
Desired start date: January 2019
Location: Toronto or Waterloo, ON
No. of Positions: 1
Preferences: University of Toronto (BEAR), Ryerson University, University of Waterloo, Laurier University

About the Company: 

Betterworth is a cognitive AI platform for the financial services industry. We help improve the relationships and financial outcomes between advisors and their clients.

Project Description:

We need assistance with the creation of a behavioural finance profile for advisors and clients and an algorithm of the fit between them. Our behavioural inputs are comprised of three categories:  personality, financial behaviour and goal setting.
Within the personality category, it is made up of, but not limited to:  communication, motivation and temperance. Within the financial behaviour category, it is made up of, but not limited to:  risk tolerance, financial literacy, financial self-efficacy and social economic status. Within the goal setting category, it is made up of, but not limited to:  lifestyle goals, investment objectives and environmental social governance (ESG) goals.

Research Objectives:

  • Building Financial Behaviour and Goal Setting criteria and weightings
  • To create Behaviour Profiles
  • Creating an advisor / client behavioural profile matching calculation


  • Utilizing IBM Watson and Google TensorFlow.
  • Rules based matching/fit between clients and financial advisors

Expertise and Skills Needed:

  • Support Vector Machines
  • Sentiment analysis
  • Natural Language Processing

For more info or to apply to this applied research position, please

  1. Check your eligibility and find more information about open projects
  2. Interested students need to get the approval from their supervisor and send their CV along with a link to their supervisor’s university webpage by applying through the webform.