Research and business case for into a specific applications of payments for Small to Medium businesses (SME) - ON-199

Preferred Disciplines: Business (Masters)
Company: Anonymous
Project Length: 4-6 months (1 unit)
Desired start date: As soon as possible
Location: Kitchener or Toronto, ON
No. of Positions: 1
Preferences: Laurier, UW, UofT,– or willing to relocate for the term to KW or Toronto

About the Company: 

The company operates an economical, world-class debit payments system with broad-based acceptance, reliability, security, and efficiency. The organization is one of Canada's leading payments brands.  They have facilitated secure financial transaction through the development of innovative and convenient debit and money transfer solutions. A leader in the prevention and detection of fraud, the organization has one of the lowest rates of fraud globally. 

Project Description:

Research current Canadian business customer journeys for small and medium business’ in regards to making payments – Rent, Payroll, Adhoc bills.   Propose streamlined workflows.  

Research Objectives:

  • Objective is to understand and discover any pain points that SME’s have with the current workflows.
  • What are the top pain points and how are they solved today
  • What are the variables that would make and SME change their behaviour and how resistant are they to change

Methodology:

  • Broad quantitative survey techniques
  • Analysis of results and report
  • Then focus on specific qualitative interviews (Skype or in person)
  • Analysis of results and report

Expertise and Skills Needed:

  • Good understanding of research methodologies.
  • High proficiency in statsistal research anaylsis and research report writing  at  survery and interviewing techniques
  • Understand the business case objectives
  • Great ability to synthis large amounts of data into a consise business case

For more info or to apply to this applied research position, please

  1. Check your eligibility and find more information about open projects
  2. Interested students need to get the approval from their supervisor and send their CV along with a link to their supervisor’s university webpage by applying through the webform
Program: