UI/UX enhancements for online brokerage applications - AB-043

Preferred Disciplines: Computer science or related fields (Masters, PhD or Post-Doc)
Project length: 4-12 months (1-2 units)
Desired start date: As soon as possible
Location: Calgary, AB
No. of Positions: 1
Preferences: Candidate from any University in Canada
Company: Nuera Insurance

About Company:

Nuera is a Calgary based technology and innovation company focusing on providing online brokerage applications to clients.

Project Description:

Problem: Identify elements to enhance user experience in all customer touchpoints in the system including landing pages, website, customer funnel (used for policy purchase), customer login portal as well as emails to improve usability.

Project Goals: The goal of this project is to create a functional and refined UI/UX experience during customers journey through the application, to drive up conversions and improve persona usability.

Project Objectives:

  1. Increase number of new clients
  2. Retain existing clients
  3. Improve NPS (Net Promoter Score) based on user experience in the funnel during policy purchase

Research Objectives/Sub-Objectives:

  • Discovery and Planning – Project definition, Identify and confirm goals, create acceptance criteria, design plan creation
  • Research and Strategy – Journey and empathy mapping, prototyping, testing, defining design guidelines
  • Conceptual Design -  Site map creation, design documentation creation, create basic prototype (POC)
  • Detailed Design – Create interactive application/ complete UID, perform testing

Methodology:

  • Discovery and Planning 
    • Understand business problem, create statement of work, high level timeline estimates, set up sprint planning meetings, create and confirm a design plan
  • Research and Strategy
    • Create customer journey and empathy map
    • Identify approaches that incorporate behavioral and attitudinal methods based on user research
    • Research and identify participant groups, conduct multiple surveys/ interviews, workshops, collect and record qualitative and quantitative data.
    • Identify key design choices
    • Develop, test and validate prototype/ Proof of Concept (POC)
  • Conceptual design
    • Create full site map identifying connections and relations
    • Test with targeted users
    • Modify the prototype as needed
  • Detailed Design
    • Create detailed user interface
    • Analyse/ include all elements required to create fully functional products for all customer touchpoints as defined in project description
    • Test and modify the interface as needed
    • Validate the final products against acceptance criteria noted in research objectives section

Expertise and Skills Needed:

  • Experience with user Interface and user experience (UI/UX)
  • UX research, Statistics and data analytics
  • Design skills – interactive/ responsive, graphic design
  • UI design tools
  • UI prototyping/ creating POC
  • Visual communication
  • Ideation
  • User Empathy
  • Coding – HTML. CSS, Javascript
  • Knowledge on Wordpress

For more info or to apply to this applied research position, please

  1. Check your eligibility and find more information about open projects.
  2. Interested students need to get the approval from their supervisor and send their CV along with a link to their supervisor’s university webpage by applying through the webform.
Program: