Public Relations - BC-642

Project type: Non-research
Desired discipline(s): Business, Social Sciences & Humanities, Design, Hospitality and tourism
Company: Fortune 500 Marketer
Project Length: 4 to 6 months
Preferred start date: As soon as possible.
Language requirement: English
Location(s): Vancouver, BC, Canada; Canada
No. of positions: 1
Desired education level: CollegeUndergraduate/BachelorMaster's
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About the company: 

Advertising company specializing in B2B, managing 500K+/mo in paid media for companies in annual revenue ranging from 5 to 30+ Mil.

*200+ Text testimonials

*50+ Video testimonials

*Marketed to companies like KPMG, FBI, CMAS, Top 5 banks, top 10 hedge funds, National Grid, Paychex, Go.com, Mediacomm.

Describe the project.: 

Traditionally, B2B demand generation to mid-market companies had taken place via attending conferences, emailing, and calling decisions makers. Due to the recent changes in the economy, employees working virtually, and restrictions on live events, there is a need for tech companies to be creative in their marketing and sales efforts via AI-driven social media platforms. The goal of this project is to communicate the existing problems and solutions associated with demand generation to influencers/publications globally.

Required expertise/skills: 

  • A strong and versatile writer, with an ability to craft compelling pitches, short-form posts (blogs and press releases), and concise content (social copy)
  • An excellent storyteller, with a knack for translating dull, unrelated facts into captivating stories and powerful headlines
  • Very organized, able to prioritize across many projects, keep boards and tasks updated, and respond quickly to media requests
  • A solid executor with a figure-it-out attitude and you enjoy getting your hands dirty creating PR materials and pitching stories to the press while paying attention to the thoughtful details that go into world-class PR campaigns