Digital Bank: Marketing, Finance and Software Development - BC-723

Project type: Innovation
Desired discipline(s): Engineering - other, Engineering, Computer science, Mathematical Sciences, Finance, Business, Social Sciences & Humanities, Economics
Company: Spirit Foundation Financial Technology inc
Project Length: Flexible
Preferred start date: As soon as possible.
Language requirement: English
Location(s): BC, Canada
No. of positions: 5
Desired education level: CollegeUndergraduate/BachelorMaster'sPhDPostdoctoral fellow
Open to applicants registered at an institution outside of Canada: No

About the company: 

We are a digital bank focused on reconciliation with Indigenous Peoples. We connect the financial services you are used to using every day like e-transfer and debit cards to high yield savings account in decentralized finance (DeFi). Onboarding is easy and you can connect with a Facebook or GMAIL account. Our debit cards will donate to Indigenous charities with every tap. We are offering consumers the chance to divest from our current financial system into a new and equitable future.

Describe the project.: 

The goal of this project is to develop a marketing plan to boost the visibility of the Spirit digital banking product and execute it. We also want to use financial modeling to project revenue and costs as Spirit moves forward. 

Our main goals are:

  • Identify markets that can be successfully targeted (Crypto users, Indigenous, socially conscious consumers)
  • Establish a digital marketing presence through strategic positioning
  • Create a flexible strategy that can respond to changes in customer perceptions and demand.
  • Identify and then communicate the benefits of the business offering to the target market.
  • Conduct Market/Competitive Analysis of similar Fintech venture business models in the crypto, DeFi lending space
  • Research on costs of various products including card production, interchange fee share, and money transfers

We are looking for candidates in Marketing, Finance and Software Engineering to help us with:

  • Market/Competitive Analysis
  • Market Segmentation & Personnalisation
  • Data Sources/Flows and List Management
  • Content creation and willingness to learn about blockchain and Indigenous issues
  • Regulatory diagrams such as flow of funds. Applicants should be able to provide examples of previous work.
  • Connecting APIs to front-end infrastructure and maintaining a codebase


Required expertise/skills: 

Finance candidates

  • Proficiency in excel spreadsheets
  • Proficiency in use of Business planning software (i.e. LivePlan, etc.)

Software Engineering candidates

  • Experience in blockchain programming languages like Rust or Solidity is an asset but not required.
  • If you are interested in Token engineering or have done work in this field we encourage you to apply.

Beyond the individual skills listed above, applicants are required to

  • Be self-motivated with a strong work ethic
  • Have strong communication skills and the ability to problem-solve
  • Be interested and willing to learn about Blockchain technology, decentralized finance and Fintech
  • Have an interest and willingness to learn about Indigenous People's history and culture