Crankworx Whistler Marketing & Communications Special Projects - BC-732

Project type: Innovation
Desired discipline(s): Hospitality and tourism, Social Sciences & Humanities, Interactive arts and technology, Journalism / Media studies and communication
Company: Crankworx Events Inc
Project Length: 4 to 6 months
Preferred start date: 04/21/2022
Language requirement: English
Location(s): Squamish, BC, Canada; Canada
No. of positions: 1
Desired education level: CollegeUndergraduate/Bachelor
Open to applicants registered at an institution outside of Canada: No

About the company: 

Crankworx Events Inc. (CEI) is a live event production company based in Squamish, BC. CEI manages the four-stop Crankworx World Tour and produces Crankworx Whistler, the largest mountain bike festival in the world. Crankworx, as a brand, is the ultimate experience in mountain biking, striving to produce the world’s best mountain bike festivals for athletes, media, viewers (live and online), and partners, all while showcasing amazing destinations.

Describe the project.: 

CEI is looking for a motivated and organized individual to help our MarComms team elevate the efficiency of key processes involved in the production of our flagship Crankworx Whistler festival this summer for a process innovation project.

Our MarComms team manages and tracks a range of marketing and sponsorship deliverables throughout the preparation and execution of the festival. The intern would contribute to the tracking system while owning certain aspects of the deliverables (e.g., watching the live broadcasts and making sure certain partner deliverables are being executed in real-time). The intern will be responsible for assessing the best method to track and execute their own deliverables while contributing to the entire MarComms team’s deliverables strategy overall. There is a lot of room for growth and improvement in how we are currently managing these processes and we are hoping that an intern who is willing to think critically and introduce new ways of thinking will find this part of the project enticing!

Additionally, the intern will support the MarComms team by assessing the variety of components involved in our on-site media program. After the assessment, they will design a smooth system for the festival’s media on-site accreditation process. This includes but is not limited to the following steps: collecting personal information in a secure fashion, organizing bike park access (e.g., securing lift tickets), collecting proof of insurance in a timely fashion, ensuring media have signed the proper waivers and any other required forms, and assisting the Director of Comms with managing communications to the media group. The intern would manage the on-site accreditation process during the festival as well (which is basically the best part since it’s their work in motion during the event!).

The main goal for our Mitacs intern is to provide insights and improvements for the overall system for preparing for and executing our digital marketing and on-site media deliverables for Crankworx Whistler 2022.

Process development and improvement is the focus of this internship and a summary capturing their strategies used this season, personal takeaways, and any suggestions for the future would be ideal. This can be in report or presentation form.

Overall, the general techniques involved currently in these systems are tracking, reporting, general oversight of many moving parts within various projects, and troubleshooting when needed.

Required expertise/skills: 

  • Ability to think critically, troubleshoot, and research solutions.
  • Proficiency with Microsoft Suite, specifically Word and Excel, is a must.
  • Experience with Teams is a plus!
  • Familiarity with online document sharing systems and confidence in learning how to use new programs and platforms will aid in the success of this internship.