Market Development for Commercial Vehicle Maintenance and Safety - SK-036

Project type: Innovation
Desired discipline(s): Finance, Mathematical Sciences, Business, Social Sciences & Humanities
Company: International Road Dynamics Inc.
Project Length: 6 months to 1 year
Preferred start date: As soon as possible.
Language requirement: English
Location(s): Saskatoon, SK, Canada; Canada
No. of positions: 1
Desired education level: CollegeUndergraduate/BachelorMaster'sRecent graduate
Open to applicants registered at an institution outside of Canada: No

About the company: 

International Road Dynamics Inc. (IRD) is a multi-disciplinary Intelligent Transportation Systems (ITS) company. Established in 1980 by Dr. Art Bergen, Professor of Civil Engineering, University of Saskatchewan. IRD is recognized as a world leader in the design, development, and deployment of customized technology. Today, IRD offers a growing portfolio of services and solutions, bringing new technology to transportation planning, operations, and management of transportation. ITS is the use of advanced technology to enhance the operation of highway systems and save lives, time, money, energy, and the environment.

When established, IRD introduced one of the first commercially available sensors developed specifically as a weigh-in-motion technology.  IRD continues to develop and adopt the use of advanced technology, including cloud computing, data analytics, edge computing, distributed systems, and innovations to in-road sensor technology to create our portfolio of products and services.  

Recent work includes VectorSense in-road sensor technology, which utilizes time domain reflectometry technology to measure tire contact at highway speeds to derive a variety of vehicle characteristics.  IRD is currently researching and developing non-intrusive vision AI technology for the ITS industry.

Describe the project.: 

International Road Dynamics has created market-changing technology which detects flat, low, and missing tires on commercial trucks. This technology has already been deployed in hundreds of sites across the world in order to improve safety, reduce emissions and improve tolling accuracy. IRD is now looking to expand this product into adjacent markets to continue growing our impact to make roadways safer and greener.

The goal of this project is to define and test the applicability of a novel business model for the commercial vehicle supply chain. The final product that we deliver to customers will produce valuable insights to reduce risks of incidents and make fleet owner entities more competitive by proactively detecting vehicle damages and lead indicators to prevent and recover costs. 

In order to do this, the successful candidate will need to validate the problem of identifying damage to truck chassis through customer interviews and market discovery. They will need to document the current cost of doing business. They will need to work with IRD’s experts in data analytics and artificial intelligence to determine what other features should be bundled together to create a compelling offer. We need a candidate who can create the business case and go-to-market strategy to make sure that this product gains the type of broad market adoption that will increase roadway safety worldwide as broadly as possible.

Required expertise/skills: 

  • Market analysis
  • Customer discovery
  • Business model development
  • Business case development
  • Market strategy development
  • Documentation and presentation for internal audiences