Market Analysis and Business Model Development - SK-041Project type: Innovation
Desired discipline(s): Engineering - other, Engineering, Business, Social Sciences & Humanities, Urban studies
Company: International Road Dynamics Inc
Project Length: 6 months to 1 year
Preferred start date: 06/01/2022
Language requirement: English
Location(s): Saskatoon, SK, Canada; Canada
No. of positions: 1
Desired education level: CollegeUndergraduate/BachelorMaster'sRecent graduate
Open to applicants registered at an institution outside of Canada: No
About the company:
International Road Dynamics Inc. (IRD) is a multi-disciplinary Intelligent Transportation Systems (ITS) company. Established in 1980 by Dr. Art Bergen, Professor of Civil Engineering, University of Saskatchewan. IRD is recognized as a world leader in the design, development, and deployment of customized technology. Today, IRD offers a growing portfolio of services and solutions, bringing new technology to transportation planning, operations, and management of transportation. ITS is the use of advanced technology to enhance the operation of highway systems and save lives, time, money, energy, and the environment.
When established, IRD introduced one of the first commercially available sensors developed specifically as a weigh-in-motion technology. IRD continues to develop and adopt the use of advanced technology, including cloud computing, data analytics, edge computing, distributed systems, and innovations to in-road sensor technology to create our portfolio of products and services.
Recent work includes VectorSense in-road sensor technology, which utilizes time domain reflectometry technology to measure tire contact at highway speeds to derive a variety of vehicle characteristics. IRD is currently researching and developing non-intrusive vision AI technology for the ITS industry.
Describe the project.:
International Road Dynamics is looking to generate market strategies around products and services. The goal of this project will be to identify opportunities to raise IRD’s profile as a thought leader in several market segments.
One of the sources for data will be a series of virtual round-table discussions related to our business and the industry we operate in. The guests will be from a wide variety of industry experts. Interaction with subject matter experts from public, private, and academic organizations provides a unique opportunity to gain firsthand knowledge of the market segments. Video and transcript will provide the bases for this portion of the study.
The deliverable of this project is an in-depth analysis and marketing strategy to be used to educate internal and external customers.
- Market analysis
- Customer discovery
- Business model development
- Documentation and presentation for internal/external audiences
- Business case development
- Market strategy development