Predicting the Behavior of Loyalty Programs Customers Using Interpretable Patterns Based on Logical Analysis of Data

Aeroplan Inc. ("Aeroplan") , aims to redesign and optimize its loyalty program Aeroplan via a collaboration with Polytechnique Montréal. Customers affiliated with Aeroplan’s program earn miles through their purchases and can exchange these miles for various gifts. It is essential for Aeroplan to predict customers behavior, to define the causes of certain behaviors and to predict the consequences of applying different policies, e.g. offers or gifts value.