This project will provide information to Canadian chicken producers and processors that will help them to produce high-quality chicken more efficiently. This objective will be achieved by rewarding producers for their quality-contributing production efforts. The analytical emphasis will be on reviewing and assessing selected, successful quality-rewarding pricing schemes in the poultry industries outside of Canada, and on developing the key elements of a pricing scheme for Canadian chicken producers that explicitly integrates selected, novel quality traits.
Join a thriving innovation ecosystem. Subscribe now