Analysis of Narrative Driven Social Media Content Use Within Successful Social Media Campaigns Across Multiple Social Platforms To Develop a Campaign Strategy.

The proposed research will take a look at how Non-profit organizations can use storytelling to affect the outcome of their social media campaigns. The intern will be taking a look at narrative driven social content, which is social media content whether videos, audio, infographics, images, etc., that are created to tell a story and its use in social media campaigns and analyze how these types of story driven content affects the success of the campaigns.