Food Innovation Online Corp (FIO) is a New Brunswick(NB) based company that operates a website targeting the global potato industry. This website - PotatoPro.com - is the #1 website in the potato sector worldwide. As a result, the company has access to a large amount of data on the interests and information needs of this sector.

To bring this to the next level, the company has decided to move to a more formal data-driven decision model.