Recently, principles gleaned from research on learning have been applied to change people's brains. Specifically, there is evidence that how the brain communicates can be changed through the application of positive and negative reinforcement, a concept known as neurofeedback. Importantly, researchers claim that by changing how the brain communicates, neurofeedback can change behaviour and reduce clinical symptoms. As these techniques have grown in popularity, companies such as Neurotech Forty have applied neurofeedback to serve Canadians.
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