With the ultimate goal of enhancing Nexxt Intelligence’s market research SaaS platform, inca, this project will create a flexible framework for facilitating conversations with consumers using an agent powered by natural language processing and deep learning models. This ‘discourse representation framework’ will be capable of engaging with consumers in fluent English, and is designed to ask sensible and specific questions which are pertinent to ad-hoc research objectives.

Market research is fundamentally about understanding humans as consumers, in all their complexity and nuance. This fellowship will apply natural language processing techniques to the problem of representing consumer language, and generating conversational prompts intended to elicit opinions and underlying motivations which are pertinent to ad-hoc market research objectives.