Asparagus contains rutin, a falconoid associated with anti‐carcinogenic properties and decreased cholesterol and heart disease. Ontario growers could benefit from value‐added or ‘branded’ asparagus products that can be marketed based on the health benefits of rutin, for example, fresh product in grocery stores, or asparagus flour as a supplement in bread and pasta, made from discards or seconds. The Guelph Millennium hybrid, developed at the University of Guelph, was found to contain the highest rutin levels among international cultivars in Japan.