The Effects of Active Road Signs on Road Safety and Driving Behavior

This project seeks to evaluate the benefits of deploying active road signs on road safety and driving behavior. Different types of iluminated and traffic responsive traffic signs will be considered, under urban and rural setting. Two case studies will be analyzed for this purpose. The company expects to identify demonstrate that their products are beneficial to improve road safety. This represents an initial stage of the larger project. Eventually, the industrial partner seeks to develop a global framework for deployment of active traffic signs based on several factors (e.g.