As a result of the baby boomer generation, an increasing proportion of Canadas population is now comprised of older adults / senior citizens. Increased numbers of these older adults are living in private Retirement Homes, and these consumers are emphasizing resident safety programs/policies when deciding between facilities. Towards providing state-of-the-science care for their residents, the industry partner (Schlegel Villages Inc.) wants to lead the marketplace as a Safety Innovator through programs to prevent falls (and fall-related injuries).