Assessing the feasibility of industry wide incorporation of eco-certification into the Sustainable Winemaking Ontario initiative

This project will assess the potential for a certification program to enhance the Wine Council of Ontario’s voluntary initiative Sustainable Winemaking Ontario. This will involve an investigation of the barriers to implementation and acceptance, consumer interest and purchasing behaviour, the optimum format for a certification program and corresponding labelling and the types of indicators that are deemed important by members of the wine industry and wine consumers.