The current pandemic is changing how people work, and creating a new way to think about home. From setting up a kitchen office, to being able to drop a lengthy commute, people across Canada are interacting with their living space in new ways. First time homebuyers (FTHB) have a unique opportunity to re-evaluate what is important to them when house-hunting, but the ways in which the real estate industry communicate with prospective buyers is slow to change. This project asks Millennial FTHB directly about what they look for in a first home, and how they find that information.
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