Accelerating Cycling Uptake Through Community based Social Marketing

Through the use of a community-based social marketing strategy that focuses on perceived benefits and barriers to urban cycling for transportation, the research project will serve to expand the services and usage of BikeChain: the University of Toronto’s not for profit bicycle repair shop. The work will increase the reach of BikeChain’s services within the campus population and provide a social platform to engage and support the uptake of cycling behavior. In addition, it will also create a strategy for increased revenue from sales and services to better support the delivery of BikeChain’s programs.

Grant McLean
Faculty Supervisor: 
Dr. Beth Savan