According to the government, Canadians throw away more than 3 million tons of plastic waste every year, and only 9% of that plastic is recycled. A lot of this plastic litter which has found its way into Canada’s freshwater environments, is comprised of single-use plastics. DYA – a sustainable consumables startup is striving to understand which mix of materials will give them the greatest competitive advantage within their market segment. The research used to develop and support this research project will consist solely of secondary sources.