Benefits to Poultry Value Chain Participants of Providing New Producer Incentives for Improved Quality
This project will provide information to Canadian chicken producers and processors that will help them to produce high-quality chicken more efficiently. This objective will be achieved by rewarding producers for their quality-contributing production efforts. The analytical emphasis will be on reviewing and assessing selected, successful quality-rewarding pricing schemes in the poultry industries outside of Canada, and on developing the key elements of a pricing scheme for Canadian chicken producers that explicitly integrates selected, novel quality traits. This analysis will also include an assessment of the changing price and production risks that are likely to result from changing the current way producers are being compensated for their production efforts.