Using an advanced social media analysis tool developed by experts at Nexalogy, we will look at a Twitter campaign that focuses on gender-identity and inequality in an effort to challenge and change unequal representation of marginalized people (in this case, gender) in elected office and spaces of traditional political power. By looking at female-identifying challenger candidates who use this framing, and employ hashtags like #electmorewomen, we will compare and interpret what impact this has on a candidates level of engagement, perceived legitimacy, and also how the public accepts, reacts and challenges these framings of candidates.