Cost-benefit Analysis of Logistic Models Implemented in Operational Processes
ATB Financial is a large Alberta based full service financial institution. The Card Services department was formed 6 years ago and is growing rapidly. The Card Strategy team within Card Services is developing models and processes to effectively manage marketing campaigns, collections and fraud. The primary objective of this program is a detailed cost/benefit analysis of a variety of strategy alternatives such as a dynamic interest rate program, a new rewards structure, collection strategies, and several other risk reduction strategies. Particular attention will be paid to the fact that managers want the technical results in plain language.