Creating a Digital Marketing Model Built on Corporate Social Responsibility

The proposed project seeks to better understand how contingency, dynamic capability, and task-technology theories factor in business process management models that apply to the business needs of SMEs and allow multiple system integration. Because a lot of research shows that the alignment of the business and IT goals of a company is crucial for business system success, the proposed project will focus on studying the possible integration of business goals and IT capabilities in the process of business management system creation. Finally, the research project will analyze the application of the four decision areas (people, strategy, execution, and cash) and three focus points (priorities, data, and rhythm) in business system improvement and apply them to develop and implement solutions for the company.

Michael Chomitsch
Faculty Supervisor: 
Renee Majeau;Ryan Young;Steve Chattargoon
Partner University: