Developing a standardized, commercially viable and scalable Software-as-a-Service model which can be customized for customer retention, acquisition, and monetization using predefined adaptation strategies
Apps, mobile games, cloud based services have become ubiquitous and integral to our daily lives. These apps, although free to use, can be expensive to produce and make money either through ads or in-app or program purchases. Companies developing these services have to make software that are not only easy to use and attractive, but also integrate money making attributes without affecting user experience, thereby building a loyal user base. This research is focused on developing a standardized framework for building scalable and adaptable software to provide companies a way not only to generate revenue but also adapt it for mass use around the world.