Effectiveness of an Online Game in Promoting Careers in New Brunswick Nursing Homes

Workforce shortages are a growing problem in New Brunswick, and across Canada. Nursing homes are already experiencing challenges in recruiting staff, while the demand for the service continues to rise due to an aging population. Nursing homes need an effective recruitment strategy and the New Brunswick Association of Nursing Homes has committed to investing in new technology to help attract staff. Businesses are starting to use game-like tools to engage employees and brand their business to attract job seekers. This project will apply research to design an online game that will demonstrate what it is like to work in a nursing home. The game will be tested with high school students to see if it increases the likelihood of choosing a career in a nursing home.

Cassandra Folkins
Faculty Supervisor: 
Emily Read
New Brunswick
Partner University: