Exploring climate action pathways towards a broader, deeper social mandate for a net-zero carbon economy
Climate change is understood variously across populations, and climate action strategies receive varying degrees of support. This study will explore climate action pathways towards a broader, deeper social mandate for a net-zero carbon economy. It will specifically identify the communication and engagement strategies that are most resonant with certain segments of the population in BC, as well as more broadly in Canada. Engaging with people who are concerned yet somewhat cautious about the climate change issue, this study will seek to understand the worldviews and values that shape perceptions of climate change. By better understanding audiences in terms of what deeply matters to them, the project intends to gain insight into best practices for a more inclusive climate engagement towards decarbonized economy in BC, Canada.