Increasing the Number of Targeted Unique Visitors on by Using Contextual Advertising and Search Engine Optimization

Fit Brains is an online platform providing fun and entertaining games that exercise the five key cognitive areas of the brain. Since inception, the platform has attracted about 20,000 unique visitors per month. Although the number of visitors is reasonable, Fit Brains’ goal is to expand the platform to several millions interested in exercising their cognitive functions. Therefore, Fit Brains is exploring the use of contextual advertising and search engine optimization (SEO) to increase the number of targeted unique visitors. SEO is the process of improving the ranking of a website for particular keywords search. Each search engine has its unique search algorithm to rank websites and it usually takes into account the design of the website, the content on the website, and even the links to the website from other web pages.

Hon Lam
Faculty Supervisor: 
Dr. Ginger Grant
British Columbia