Inspiring mass stakeholder groups to self-alter their normative patterns and thrive through self-interest and self-direction

This research project seeks to explore/determine if mass-stakeholder-groups can be purposefully, and directionally, influenced to self-alter their respective normative patterns of behavior, and to then further self-sustain their new normative behaviors through their self-interests and self-direction. In other words, if we increase their awareness of tools and supports available, could we encourage those who are considered under-performing to self-identify and then divest from their potentially detrimental normative behaviors to ultimately thrive through self-interest and self-direction?

Greg Molendyk
Faculty Supervisor: 
Eva Malisius
British Columbia
Partner University: