New Business Development: Food Service Applications for Earthcycle Packaging
Market segmentation, research and analysis for a potentially significant new product line to be developed by Earthcycle Packaging. An opportunity exists to market and distribute compostable/biodegradable plates to certain food service segments such as airlines, hospitals and other institutions, and restaurants. The internship will focus on dissecting these markets to evaluate the business decision and establish metrics for competing products moving forward. The competitive landscape will also be analyzed to evaluate the current and potential market for these applications and any identified future possible directions.