Reviewing the effectiveness of video as a means of delivery and consumption of macro data in digital media
The goal of the project is to evaluate the effectiveness of video as medium of delivery and consumption of large quantities of digital information. The team will create an automated way to generate videos for properties and rental information so as to reduce costs on manual video creation and build user profiles based on smart questions to present tailored information based on users’ needs in a video format. Through researching, implementing technologies, designing analytics tools and developing a prototype we hope to evaluate the effectiveness of dynamic video information delivery. The benefit to Roomview Technologies Inc. is relevance through innovation in understanding user behavior and improving user experience to be competitive in the market.