SIEMENS Perceived Value of Energy Consumers Project: Research and Development for Modeling the Perceived Value of Energy Consumers

Research and Development for Modeling the Perceived Value of Energy Consumers is a novel area of study which should help to better understand the energy consumers and the perceived value they place on different services and products. By identifying, understanding potential new products and services the related business models can be developed. Various dependencies between product/service offerings and customer segment can be displayed, analyzed and measured through key performance indicators (KPIs) to determine the customer perceived values, such as customer satisfaction and customer retention. The increased understanding of the perceived value and the customer segments can result in new innovative and tailor-made products and service.

Intern: 
Samira Keivanpour
Faculty Supervisor: 
Dhirendra Shukla
Province: 
New Brunswick
Partner: 
Partner University: 
Program: