Social media websites (e.g. Facebook, Twitter, etc.) are widely used by the general public and also by businesses to promote their product and services. Due to the nature of these websites, marketed content by businesses does not always reach their desired target. This can be improved by providing useful information to the businesses, such as the times their audience is using social media or their most active users. This information is not readily available, but can be derived by analyzing the available data on social media websites. This project aims at developing tools that will automatically provide this information to marketers to help them perform their marketing efforts more efficiently.