Trends, opportunities and adaptive strategies in the natural fiber market

As the consumption of cigarettes declines in North America and Europe market, a company that specializes in manufacturing specialty papers is seeking new opportunities with its natural fiber productions. This research intends to identify new market trends and opportunities for natural fibers in the competitive environment; provide a comprehensive analysis in worldwide natural fiber industries; and to develop strategies by applying marketing segmentation strategy and differentiation strategy to respond to the market. This research benefits the partner company as it analyzes market demand for their product. The Partner expects the result of this study to reinforce their vision in the production of advanced materials from crops in the Prairies like Flax and Hemp. TO BE CONT'D

Huan You
Faculty Supervisor: 
Fang Wan
Partner University: