Understanding the Value of Responsible Gambling Programming in Canada: An Industry Perspective

While most people gamble for fun, some people suffer harms from their gambling. To prevent people from experiencing gambling-related harm, the gambling industry has put in place responsible gambling programs and tools to help people gamble within their means. However, even with the different responsible gambling tools and information available to players, the use of these resources is low. In the current project, I will be working with the gambling industry to understand how responsible gambling programming can be more effective and appealing to players. I will interview responsible gambling representatives in the industry from all over Canada to learn about their thoughts on what is working and what can be improved in their responsible gambling strategies. The findings from these interviews will be used to develop recommendations and best practices to share with different gambling operators to help their players gamble positively and safely.

Melissa Salmon
Faculty Supervisor: 
Michael Wohl
Partner University: