There has been a dramatic increase in digital well-being products in recent years and there is a market saturated with ineffective user experiences and little to no sustainable, desired behavioural change. By assessing and enhancing the effectiveness of a personalized approach to digital well-being app interaction through machine learning and emotion-driven adaptive computing, we can develop a new, intelligent and highly effective digital well-being platform that can support lifestyle wellness behaviour change. We will monitor the user experience using our lifestyle wellness application (the Q-life) to integrate enhanced user experiences for a digital well-being platform (i.e. JackHabbit). This ‘next-generation’ intelligent digital well-being platform will disrupt the currently unstandardized market of digital well-being products and support various health and well-being applications for several user markets.