Using mathematical methods to set payout profiles and develop viral marketing models for lottery games
The purpose of the project is to provide the partner with a detailed understanding of a strategy to set payout profiles within a model where the expected payout of the game is tied to the level of skill reached in the game. Additionally, the project will create a strategy for viral marketing of the product through the application of cutting edge research. The project will outline detailed descriptions of solutions to identified challenges. The research results will benefit the partner organization in efforts to develop an industry-unique product and prepare the company to commercialize the concept.