Social Media Impact Tool: Measuring ROI for Social Media Engagement

Currently there are no effective tools to capture and measure return on investment (ROI) in social media in conjunction with more traditional data points that come from sources such as Flyer Tracking and Point of Sale (POS) systems.

A life cycle impact assessment methodology based on planetary boundaries

Planetary boundaries can be understood as limits for the Earth’s tolerance towards environmental impacts in the form of, for example, greenhouse gas emissions, water use and the release of nitrogen and phosphorous. This project aims at making planetary boundaries useful to the environmental management within companies. This will happen by developing a method that quantifies environmental impacts of a company in the language of planetary boundaries.

An exploration of community-organised social enterprise in the development of local food system infrastructure

This research will explore how community organised social entrepreneurship and enterprise can be used to build and strengthen local food systems in the Capital Region of British Columbia. It will ask questions about how effective social entrepreneurship could be in developing warehousing, distribution and processing services that are compatible in scale and quality with community-based local food system objectives and values.

Encapsulation strategies for the enhanced performance of active ingredients in cosmetic products

Functional foods and cosmetics contain physiologically active compounds. However, many active ingredients are susceptible to degradation and/or are not efficiently absorbed by the body. It is increasingly recognized that the composition and physical structures of the products, and interactions between ingredients in the matrix can impact the stability and availability of active ingredients. Encapsulation is an important strategy for protecting and delivering active ingredients and it has a long history of use in food and cosmetic industries.

Screening of natural compounds for their anti-glycation activity on collagen fibrils using biochemical and biomechanical assays

Since the beginning of recorded time, humans have been developing ways to make themselves more beautiful or otherwise change their appearance. The hair-care industry itself has a huge global economic power: its estimated total value is $47B annually. However, beauty does not come without a price: methods currently being used for hair colouring and styling damage hair greatly. More importantly, they involve treatments that have negative effects on human and environmental health.

Exploration of Innovative Digital Consumer Research and Marketing Strategies

This project will analyze the current digital marketing strategy for an online jewelry seller. With this, a better understanding of the current competitive environment of online jewelry retailing will be developed, different customer profiles will be identified, and shopping behaviors will be identified. Finally, the research will examine the impact of online shopping experience on jewelry shopping
behavior. Based on the findings, new digital marketing and branding strategies will be recommended.

Development of a organic infant food line using High Pressure Processing technology

Health Canada recommends that at six months of age, babies start consuming nutritious ironrich foods such as meat. These foods must be adequately prepared in order to be safe for consumption. However, preparation of homemade food is not always possible. This project aims to develop a line of baby food using high pressure processing (HPP), a novel technology that preserves nutrients but reduces microbes in food.

Active ingredients and key antioxidants in natural skincare products

Intern will be determining active ingredients in Iceberg mist which is a toner based on iceberg water. Several tests will be conducted to determine the antioxidant potential of this product. The partner organization will be able to make a claim on the product using the information based on this project which will help in marketing and sales. Intern will also study antioxidant enzyme activities as well as antioxidant metabolites in other botanical samples including some specific berries and their leaves. Chaga and Birch sap will also be studied for their antioxidant potential.

Carbon thin-films for cosmetic jewellery applications: Year 2

Thin-films of carbon are finding use in a wide variety of military, industrial, and commercial applications. Arnell Workshop Inc., a West Kelowna, British Columbia-based cosmetic jewellery manufacturer, is using thin-films of carbon in order to coat titanium rings. As of the present moment, they are using an American firm in order to perform these depositions.

The Science of Body Sugaring

Sugarbush Spa is a London-based company that specializes in the removal of unwanted body hair by a method known as sugaring. The method, used for centuries in the Middle East, has several notable advantages over traditional waxing. Commercially available sugaring pastes suffer from inconsistency in production and unsatisfactory performance. At its core, the creation of sugaring paste is a synthetic organic chemical reaction, hydrolyzing the disaccharide sucrose to the two monosaccharides glucose and fructose.

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