Asian Market Strategic Management Study for Coastal Contacts

The objective of this research project is to formulate a sustainable, profitable expansion strategy for Coastal Contacts Inc. to penetrate the Asian market for online distribution of its vision care products. The immediate problem facing Coastal lies in the development of a sound e-commerce penetration strategy unique to China. Coastal looks to develop a strategic model that will initially be executed in China, then subsequently applied to additional Asian markets as resources permit.

Geo-spatial Data Mining Applications in Marketing

The project will develop methods for constructing profiles and predictive models for geo-spatial data. The socio-demographic profile will be developed for the geographical areas of interest. In addition, the models will be developed to identify areas with high potential; for acquiring new customers. The targeting of these areas may be conducted through unaddressed direct mail. Methods of testing effectiveness of marketing campaign and predictive models will be developed.

Computation of Risk Measures via Efficient Least-squares Monte Carlo

The computation of risk profiles for financial products and portfolios is an extremely important problem, both for regulatory and internal management purposes. For complex products whose value depends on a number of underlying risk factors and for which exercise decisions can be made prior to maturity, Monte Carlo simulation techniques are the only viable procedures. This project aims to adopt a simulation method used for pricing products, to computing risk exposures. Various ways of improving the computational speed will be explored.

Transitioning from a Paper-Based to a Fully-Automated Organization

By considering privacy, data storage, data transfer and accessibility issues, the project aims to develop policies that both protect the client and the organization. The larger aim is to demonstrate that health information technologies can be successfully implemented to support nurses in the care planning process. The research will inform the long term goal of future implementation in settings across the healthcare sector and the real-time execution of an electronic health record.

The Space Between

This project explores the space between the users and Kodak’s products. It focuses on the application of user‐centered design research methodologies and techniques to define opportunities surrounding Kodak products’ usability, workflow and user experience. Specific and extensive research will be done on Kodak products. These products can be installed in a variety of combinations, and used by customers, who expect a high level of integration and efficiency across the multiple Kodak products installed in their plant.

Ipsos Reid-LISPOP Data Liberation Initiative

Ipsos Reid and WLU's Laurier Institute for the Study of Public Opinion and Policy (LISPOP) have entered into a partnership by which the company will donate its raw data archive to Laurier, and LISPOP will undertake to catalogue that archive and make it available to secondary analysts through Scholar's Portal. As part of this project, Ipsos-Reid will work with two interns, each for four months, taken consecutively.

Investigation of Methodologies for Counterparty Credit Risk and Credit Value Adjustment Calculation

The research project is to investigate a multi]factor multi]asset extension of the Hestonf93 stochastic volatility model for comprehensive Credit Value Adjustment calculation and Commodity Counterparty Credit Risk methodology. The extended model covers counterparty hazard rates correlated with the underlying and interest rates in order to model wrong]way exposure.

Project Portfolios in Dynamic Environments: Organizing for Uncertainty

This doctoral research will study the mechanisms put in place by organizations facing very dynamic environments to manage projectportfolios when the uncertainty level is high. The theoretical basis will include the literature on Project Portfolio Management,Organization Theory (Weick’s Sensemaking) and Strategy Theory (Dynamic Capabilities). The unit of analysis will be the processes put in place for sensing uncertainty, seizing opportunities and transforming the organization.

Visual Histories of Decision Processes for Business Intelligence

In contemporary professional work, particularly groupwork, knowing what has been done, and why it was done, is often crucial to a project's success. Further, an important aspect of organizational memory is the shared history of project work (successful and unsuccessful both). Yet, most work and project management software provide only minimal tools for supporting review, reflection and reporting of such histories. The goal of this research project is to devise, prototype and test dynamic visual histories and linked repositories for collaborative decision making.

Automated Market Making

Catalyst Equities is a proprietary day trading firm, which means that they trade stocks with financing arranged by a third party. Currently, trades are made independently by members of the team with some dialogue over projections and decision criteria. In the future, partners want to expand their business to include automated trading, which they have past experience with.

Pages