In Canada, about 1 in every 3 Canadians has a medical condition, or takes medication, that would be important
to know about in an emergency situation. That’s why, since 1961, Medic Alert Foundation Canada (MAFCA) has
helped to protect over 1 million Canadians by helping first responders and healthcare providers get access to
health information quickly. However, though the work of MAFCA is undoubtedly important, we do not yet
understand the full impact or value of this work.